The 3% rule is a crucial pet food labeling regulation established by AAFCO (Association of American Feed Control Officials). It states:
"When a named ingredient makes up less than 3% of the total product, it must be listed as 'with [ingredient]' rather than claiming it as a main ingredient."
Prevents misleading claims about minor ingredients
Ensures transparency in pet food labeling
Helps pet owners make informed choices
Example :
"Chicken Dog Food" → must contain ≥95% chicken
"Dog Food with Chicken" → may contain only 3% chicken
At Mccloy, we exceed the 3% rule by:
✅ Clear ingredient lists with exact percentages
✅ No misleading "with" claims for minor ingredients
✅ Premium formulas with substantial meat content
Check the product name for clues about content
Review guaranteed analysis for nutrient levels
Look beyond marketing claims - read the fine print
Compare similar products using dry matter basis
✔ 95% Rule: For single-ingredient claims
✔ 25% Rule: For "dinner" or "entrée" products
✔ Rule: For treats and supplements
While understanding labeling rules is important, focus on:
✅ High-quality protein sources as first ingredients
✅ Complete and balanced nutrition
✅ Appropriate for your dog's age, size and health
Mccloy's premium formulas meet all regulatory standards!